MU offers / comitts?

Interesting writeup. The borderline obsession with social media, and particularly with Twitter, is something that I have really noticed with Mercer. I have had to unfollow a few Mercer coaches and programs on Twitter just to get some of my feed back. I'm interested in what goes on with these programs, but the tweeting is constant.

The article does not mention this, but the weird touchdown celebration last year against Warner is a good example of how the strategy works. Mercer, playing a school it knew it could score virtually at will against, set up a play to get an OL a touchdown. They did a celebration right in front of a conspicuously well placed camera. Almost immediately, everyone of Mercer's athletics programs started to tweet and retweet the video. Eventually ESPN picked it up (after being attached to the Twitter storm from Mercer), and did an interview and posted the video to ESPN. Using basic social media, Mercer had now managed to make a national story out of something that would have been noticed only by those sitting in the stadium that day.

I do find its strange that if Mercer loses (in just about any sport), the social media approach is silent. You would think (and I am sure this is by design), that Mercer never loses by reading their Twitter feed. No references to losing to UTC in basketball last week, for instance, but numerous infographics on their wins over Samford and Citadel. Show no weakness, I guess.

In short, Mercer is doing what it takes to get high school age kids interested in their programs in a digital age. I can respect that. I think the jury is still out on whether the approach is better than the traditional approach or some combination of both (which is what, I think, Furman generally does). They absolutely have figured out how to do it, the question I have is whether it is actually beneficial.